These days, even a new-born child has a Facebook or Instagram account, prepared with love, by his/her parents. Social media has hit big time, and even small to medium to large businesses have taken note of this fact. It is rare, you can come across an online business, which rarely does not have a social media presence. Be it a website or blog, every owner wants the information regarding his/her products/articles or services to be present online in the best way for the target audience. Although it is true, marketing professionals are using social media, the competition has become tough. It is a tough online competitive market, and unless you have the patience and talent to make the audience relate to your posts, there are little chances of your business sustaining in the market. In this article, you are going to see how social media marketing will help your business. So, without waiting a moment, let us focus on the main topic –
1. Create a Brand for your Online Business
How do you create a brand with your company’s products and services? Unlike the olden days, where businesses have to wait for a decade to gain customers, online businesses of today can share information about their products/services on social media platforms. Yes, the articles, images, or write-ups should get a decent response. Your product or services will become a brand the day consumers recognize the product and you get good reviews, comments and shares on social media platforms such as Facebook and Twitter.
However, making the consumer take a note of the products/services is not easy. You need to post images which are relevant to the needs of the target audience. Every aspect, right from the logo, color, tone of content and call-of-action words have to remain in tandem with your company’s products and services. Then, it becomes easy to create a brand.
2. Social Listening – The Demand of the Hour
Do the two words sound new to you? They are, and as per the meaning, it conveys the activity of monitoring conversations about your business products and services. When you are having a business, you have to understand the requirements of the audience, listen to their queries, and respond to their call for help.
In other words, social listening means actively participating in the answer for customer queries.
3. Social Media Makes it Possible to Share the story of your customers regarding the products/services
How can you build trust among the audience regarding your products/services? The best way is to use social media platforms. You can ask some among the target audience to give a positive review about the products/services via video and upload it on the youtube channel. Even, if you are a newcomer in the industry, with regular posting of images, you will be able to make many loyal customers for your company. However, do not forget the fact that the words or opinion mentioned in the video must be related to your company’s products or services.
4. Benefits of using Social Media Tools
The world of advertising has moved onto Big Data analytics, Artificial Intelligence and Machine Learning. With third party tools, and by posting on social media platforms such as Facebook, you can get the accurate number of customers clicking on your ads or messages.
5. Social Media Response
As per a recent theory, customers prefer companies which can respond to their requests, questions immediately through social media. There are numerous occasions, where customers have complained about a certain company’s services on social media and got a good response. So, it is not that social media marketing or posting can help your business grow. If you do not properly respond to queries, then chances are, your company can also suffer a backlash and trolling problems.
There are different ways to keep the customers engaged through your social media platforms. For example, you can give promo codes/discounts via your social media platforms. You can also run opinion-based campaigns on Twitter that can trigger the audience to reply, and thus increase engagements.
6. Increasing your Website Traffic
As is the norm, if you have an E-Commerce or online business website, you need to increase traffic to your blog in the initial stage. And the best way is to post articles, descriptions regarding your products/services on social media platforms to increase online visibility among the target audience.
Unless your website has gained credibility among the audience, you must take the entire responsibility of the social media posts or website images. Haven’t you heard the statement –
“An image can convey more than a thousand words”? – So, the visual representation is always important. In recent times, consumers view a product more in their mobiles, laptops, and other devices instead of going to the brick-and-mortar store. You need the help of an experienced graphic designer and social media marketing expert to do the job.
Let us imagine, you are an entrepreneur from Bangalore and have put in place an E-commerce website for selling kitchen products and appliances. Now, you have many competitors such as Flipkart, Amazon and others. So, your social media posts should be trendy, funny and have words which captivate the audience. If you have a small budget, it is better to hire the best social media marketing company in Bangalore for this job. They will take your project for six months, ensure to design/post the right images and increase visibility for the products online. By this method, you will be able to capture a fraction of the marketing within a short time.
This team will take the entire responsibility of the graphic design of images, timings for posting on social media and even the profits/revenue generated from their online campaign. By promoting the content for your company, they will also promote the product.
It is well-known, on an average, an individual spends at least thirty minutes every day on at least one or more social media platforms. So, why not make the best use of social media for your online business or traditional business enterprise? There are two ways of marketing on social media. One is an organic post, and the other is through paid campaigns. While it will take time to make the posts get favorable impressions via the organic type, you can tap the right target audience with paid marketing campaigns (Facebook, Google & more).
Hope, this article on how social media marketing will help your business has given few valuable points. Yes, we could have added more information such as the presence of new technologies such as Artificial Intelligence, Machine Learning in social media marketing, but the article will stretch to a greater number of words. If you want to receive the best articles related to social media and digital marketing, kindly subscribe to our newsletter.
Yogish Sathya is a Senior Content Writer in a popular website design and digital marketing company in Bangalore. He is interested in writing articles on social media, digital marketing and other technologies.